Business of Beer Club meets with Anchor Steam Brewery
- Business of Beer
- Apr 17, 2015
- 1 min read
USF students met with marketing executives at the historic Anchor Steam Brewery as part of their effort to better understand the thriving, expanding craft beer market in San Francisco. Along with receiving a special, USF only behind the scenes look San Francisco’s oldest brewery, students learned about the challenges of positioning a historic brand against rising competition and the many risk and possible rewards that lie in challenging the status quo. Along with furthering their understanding of the industry and gaining key insights into the operations of one of San Francisco’s most beloved beer companies, students got to try some pretty delicious brews as well!
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